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The La Crosse County Convention & Visitors Bureau (CVB) is a nonprofit corporation (501(c)(6)) responsible for the production of tourism and convention business for La Crosse County Wisconsin. The goal for the organization is to make La Crosse County a premier destination for regional, national, and international visitors. The CVB’s vision is to compete within the top five counties in the state in terms of direct visitor spending. The Mayor of La Crosse appoints three directors with at least one director that is associated with the hospitality or tourism industry.